Talent is widely distributed.
Opportunity is not.
Until now.
Enter Guild
Guild was founded in 2015 to make education benefits more accessible to frontline workers.
Today, we’re expanding our work to connect education to outcomes, with the coaching and career support needed to help millions of working adults advance into meaningful career paths.
Guild’s new brand is designed to bring employers, learning institutions, and members of the workforce itself together in our work of unlocking opportunity — so we all can see how far our talent can grow.
Let’s dive in.
Louis D.
Discover
Spencer R.
Guild
Daniella M.
Chipotle
Sherry & Marty R.
Tyson
The logo
Our new logo strikes a balance between familiar and fresh, with a unique curvature that brings to life the idea of a journey and the pathways that Guild creates for our members and partners.
The colors
Our new palette is bold and eye-catching, led by our primary orange color and supported by a robust palette of velvet and pastel tones.
Typography
Pulling inspiration from both traditional serifs and sleek sans serifs, our new type system feels fresh and modern.
Photography
From day one, we’ve put our members at the heart of the stories we tell.
Now, we’re broadening our approach to human, authentic photography to better represent the members we serve, the industries we partner with, and the impact we create.
The colors
Typography
Photography
Illustrations
Data visualizations
Icons
The logo
The system
01
02
03
04
05
06
07
01
Palette explorer
Primary colors
Pastel colors
Velvet colors
Velvet colors
Pastel colors
Ivory
#F8F2E9
RGB: 248/242/233
CMYK: 2/3/7/0
Charcoal
#170B01
RGB: 23/11/1
CMYK: 65/67/72/83
Orange
#E7651C
RGB: 231/101/28
CMYK: 5/74/100/0
Sand
#D7D1BD
RGB:215/209/189
CMYK: 15/13/25/0
Peach
#F6CA9E
RGB:246/202/158
CMYK: 2/22/39/0
Lemon
#FDF18B
RGB:253/241/139
CMYK: 2/0/56/0
Mint
#ABE69E
RGB:171/230/158
CMYK: 33/0/50/0
Blush
#ECBDFB
RGB:236/189/251
CMYK: 10/28/0/0
Sky
#ACE5FD
RGB:172/229/253
CMYK: 29/0/0/0
Redwood
#BF6B4D
RGB:191/107/77
CMYK: 20/66/74/6
Burgundy
#912A2A
RGB:145/42/42
CMYK: 28/93/87/27
Gold
#C29832
RGB: 194/152/50
CMYK: 24/38/97/2
Forest
#366445
RGB:54/100/69
CMYK: 78/38/79/29
Ruby
#9C1470
RGB: 156/20/112
CMYK: 41/100/24/4
Sapphire
#214F9A
RGB: 33/79/154
CMYK: 96/79/6/0
02
Palette explorer
Primary colors
Pastel colors
Velvet colors
Velvet colors
Redwood
#BF6B4D
RGB:191/107/77
CMYK: 20/66/74/6
Burgundy
#912A2A
RGB:145/42/42
CMYK: 28/93/87/27
Gold
#C29832
RGB: 194/152/50
CMYK: 24/38/97/2
Forest
#366445
RGB:54/100/69
CMYK: 78/38/79/29
Ruby
#9C1470
RGB: 156/20/112
CMYK: 41/100/24/4
Sapphire
#214F9A
RGB: 33/79/154
CMYK: 96/79/6/0
Pastel colors
Sand
#D7D1BD
RGB:215/209/189
CMYK: 15/13/25/0
Peach
#F6CA9E
RGB:246/202/158
CMYK: 2/22/39/0
Lemon
#FDF18B
RGB:253/241/139
CMYK: 2/0/56/0
Mint
#ABE69E
RGB:171/230/158
CMYK: 33/0/50/0
Blush
#ECBDFB
RGB:236/189/251
CMYK: 10/28/0/0
Sky
#ACE5FD
RGB:172/229/253
CMYK: 29/0/0/0
Ivory
#F8F2E9
RGB: 248/242/233
CMYK: 2/3/7/0
Charcoal
#170B01
RGB: 23/11/1
CMYK: 65/67/72/83
Orange
#E7651C
RGB: 231/101/28
CMYK: 5/74/100/0
03
Aa
ArizonaFlare
Arizona Flare is our primary typeface.
Uppercase
Lowercase
Numbers
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helveesti
Helveesti is our secondary typeface.
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Lowercase
Numbers
Bb
Bb
Aa
04
Illustrations
Our new brand also introduces a system of graphic illustrations, inspired by the idea that nobody’s journey looks the same. Everyone takes a different path towards opportunity, and this system brings that concept to life.
05
Data visualizations
Guild creates opportunity, and opportunity creates outcomes. Our visualization system showcases our data in bold expressions to highlight our impact.
06
Icons
Agile and functional, our icons help support the way we communicate our brand with the highest simplicity and clarity.
07
Bringing it all together
Altogether, our new brand infuses our mission, our vision, and our values into a comprehensive system of visual elements.
08
Our new brand embodies the idea that all of us have the potential to grow our talent. It recognizes that everyone’s journey is different. Sometimes there are sharp turns. Roadblocks. Or setbacks.
But it’s still your journey — and we’re at your side to support you on your path.
Opportunity is everywhere
Bringing it all together
Let’s shape a future of work that works for everyone.
Learn more about what Guild does for America’s workforce at Guild.com
Interested in joining the movement? We are always hiring bright minds to help us continue to build our vision.
The colors
The logo
01
02
03
04
05
06
07
Typography
Photography
Illustrations
Data visualizations
Icons
© 2023 Guild Education, Inc. All rights reserved.
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Redwood
#BF6B4D
RGB:191/107/77
CMYK: 20/66/74/6
Burgundy
#912A2A
RGB:145/42/42
CMYK: 28/93/87/27
Gold
#C29832
RGB: 194/152/50
CMYK: 24/38/97/2
Forest
#366445
RGB:54/100/69
CMYK: 78/38/79/29
Ruby
#9C1470
RGB: 156/20/112
CMYK: 41/100/24/4
Sapphire
#214F9A
RGB: 33/79/154
CMYK: 96/79/6/0
Sand
#D7D1BD
RGB:215/209/189
CMYK: 15/13/25/0
Peach
#F6CA9E
RGB:246/202/158
CMYK: 2/22/39/0
Lemon
#FDF18B
RGB:253/241/139
CMYK: 2/0/56/0
Mint
#ABE69E
RGB:171/230/158
CMYK: 33/0/50/0
Blush
#ECBDFB
RGB:236/189/251
CMYK: 10/28/0/0
Sky
#ACE5FD
RGB:172/229/253
CMYK: 29/0/0/0
Talent is widely distributed.
Opportunity is not.
Until now.
Enter Guild
was founded in 2015 to make education benefits more accessible to frontline workers.
Today, we’re expanding our work to connect education to outcomes, with the coaching and career support needed to help millions of working adults advance into meaningful career paths.
Guild’s new brand is designed to bring employers, learning institutions, and members of the workforce itself together in our work of unlocking opportunity — so we all can see how far our talent can grow.
Let’s dive in.
Louis D., Discover
Graduate, Wilmington University
Gentleman with Beautiful Hair,
IDK University
Daniella M., Chipotle
Graduate, Wilmington University
Iris V., Chipotle
The logo
Our new logo strikes a balance between familiar and fresh, with a unique curvature that brings to life the idea of a journey and the pathways that Guild creates for our members and partners.
The colors
Our new palette is bold and eye-catching, led by our primary orange color and supported by a robust palette of velvet and pastel tones.
Typography
Pulling inspiration from both traditional serifs and sleek sans serifs, our new type system feels fresh and modern.
Photography
From day one, we’ve put our members at the heart of the stories we tell.
Now, we’re broadening our approach to human, authentic photography to better represent the members we serve, the industries we partner with, and the impact we create.
The colors
Typography
Photography
Illustrations
Data visualizations
Icons
The logo
The system
01
02
03
04
05
06
07
01
Palette explorer
Primary colors
Pastel colors
Velvet colors
Velvet colors
Pastel colors
Ivory
#F8F2E9
RGB: 248/242/233
CMYK: 2/3/7/0
Charcoal
#ED732E
RGB: 237/115/46
CMYK: 0/70/100/0
Orange
#170B01
RGB: 23/11/1
CMYK: 63/68/72/83
Sand
#D7D1BD
RGB:215/209/189
CMYK: 14/13/26/0
Peach
#F6CA9E
RGB:246/202/158
CMYK: 0/24/41/0
Lemon
#FDF18B
RGB:253/241/139
CMYK: 1/1/64/0
Mint
#ABE69E
RGB:171/230/158
CMYK: 38/0/55/0
Blush
#ECBDFB
RGB:236/189/251
CMYK: 10/35/0/0
Sky
#ACE5FD
RGB:172/229/253
CMYK: 37/0/0/0
Redwood
#BF6B4D
RGB:191/107/77
CMYK: 20/66/74/6
Burgundy
#A43D38
RGB:164/61/56
CMYK: 20/93/85/10
Gold
#C29832
RGB: 194/152/50
CMYK: 0/26/100/15
Forest
#366445
RGB:54/100/69
CMYK: 78/38/79/29
Ruby
#B62D8B
RGB: 182/45/139
CMYK: 11/100/0/0
Sapphire
#3862BD
RGB: 56/98/189
CMYK: 84/63/0/0
02
Palette explorer
Primary colors
Pastel colors
Velvet colors
Velvet colors
Redwood
#BF6B4D
RGB:191/107/77
CMYK: 20/66/74/6
Burgundy
#A43D38
RGB:164/61/56
CMYK: 20/93/85/10
Gold
#C29832
RGB: 194/152/50
CMYK: 0/26/100/15
Forest
#366445
RGB:54/100/69
CMYK: 78/38/79/29
Ruby
#B62D8B
RGB: 182/45/139
CMYK: 11/100/0/0
Sapphire
#3862BD
RGB: 56/98/189
CMYK: 84/63/0/0
Pastel colors
Sand
#D7D1BD
RGB:215/209/189
CMYK: 14/13/26/0
Peach
#F6CA9E
RGB:246/202/158
CMYK: 0/24/41/0
Lemon
#FDF18B
RGB:253/241/139
CMYK: 1/1/64/0
Mint
#ABE69E
RGB:171/230/158
CMYK: 38/0/55/0
Blush
#ECBDFB
RGB:236/189/251
CMYK: 10/35/0/0
Sky
#ACE5FD
RGB:172/229/253
CMYK: 37/0/0/0
Ivory
#F8F2E9
RGB: 248/242/233
CMYK: 2/3/7/0
Charcoal
#ED732E
RGB: 237/115/46
CMYK: 0/70/100/0
Orange
#170B01
RGB: 23/11/1
CMYK: 63/68/72/83
03
Aa
ArizonaFlare
Arizona Flare is our primary typeface.
Uppercase
Lowercase
Numbers
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helveesti
Helveesti is our secondary typeface.
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Lowercase
Numbers
Bb
Bb
Aa
04
Illustrations
Our new brand also introduces a system of graphic illustrations, inspired by the idea that nobody’s journey looks the same. Everyone takes a different path towards opportunity, and this system brings that concept to life.
05
Data visualizations
Guild creates opportunity, and opportunity creates outcomes. Our visualization system showcases our data in bold expressions to highlight our impact.
06
Icons
Agile and functional, our icons help support the way we communicate our brand with the highest simplicity and clarity.
07
Bringing it all together
Altogether, our new brand infuses our mission, our vision, and our values into a comprehensive system of visual elements.
08
Our new brand embodies the idea that all of us have the potential to grow our talent. It recognizes that everyone’s journey is different. Sometimes there are sharp turns. Roadblocks. Or setbacks
But it’s still your journey — and we’re at your side to support you on your path.
Opportunity is everywhere
Let’s shape a future of work that works for everyone.
Learn more about what Guild does for America’s workforce at Guild.com
Interested in joining the movement? We are always hiring bright minds to help us continue to build our vision.
Next: Color
Previous: Icons
Next: Typography
Previous: Logos
Next: Photography
Previous: Colors
Next: Illustration
Previous: Typography
Next: Data Visualization
Previous: Photography
Next: Icons
Previous: Illustrations
Next: Logo
Previous: Data Visualization