How Rocket Central transformed an unused tuition benefit into a world-class career growth program

The Detroit-based professional services company wanted to empower more than 30,000 team members nationwide to unlock their career potential. They quickly learned tuition reimbursement was not the answer — so they took a different approach.

CASE STUDY

Equitable access to education unlocks participation and career opportunity

Although Rocket Central had a tuition reimbursement benefit, participation was extremely low. Financial barriers to education were too high, and the enrollment process was manual and tedious. As a result, the company undertook a larger strategic initiative with Guild to provide equitable career growth opportunities for all team members while supporting priorities of the business. Program participation soared.

BEYOND TUITION REIMBURSEMENT

increase in participation within 16 months of switching from tuition reimbursement to tuition-free education

500%

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Payment

Policy

Learning providers

Payment

Policy

Payment

Policy

Learning providers

Technology and support

Measuring impact

"Equity is at the heart of everything. You have to understand where all your people are coming from—their perspectives, experiences, and aspirations. Only then you can create equitable growth for everyone, and truly maximize the potential of your company."

KimArie Yowell, Chief Learning Officer

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